EcommLetter by Pablo Renaud | Substack

The Nano Banana Revolution: When Google Gives Your Product Catalog Superpowers

Forget everything you know about AI image generation. Google's new tool (Nano Banana) just solved ecommerce's biggest headache: turning one mediocre product photo into an entire pro campaign.

READ THE LATEST

Recent posts

How I Lost $547K in 2008 (And Built the Playbook That Now Drives $50M+ in Annual Revenue)

The crash that killed my first ecommerce business became the foundation for 100+ successful ones. Here's what happened.

Aug 18, 2025 • Pablo Renaud

Delegating from the Deck Chair: Let COMET Grind While You Glide

Watching an agent-browser break a sweat is the perfect excuse to stay horizontal straight through Labor Day.

Aug 5, 2025 • Pablo Renaud

The Battle for the Browser (and the Future of Agentic AI)

Chrome rules the web today. But a new wave of AI-powered browsers is forming—and they’re coming for the throne. You’d better be ready.

Jul 25, 2025 • Pablo Renaud

The shopkeeper who outsold Shopify

A hidden wine shop near Real Madrid taught me more about DTC than any Ecommerce course ever could. Write down these 4 DTC lessons.

Jul 15, 2025 • Pablo Renaud

What I Learned from my Ecommerce Meltdown

The brutally honest story of an online business collapse, and the systems that turned chaos into cash flow.

Jun 23, 2025 • Pablo Renaud

Actionable ecommerce strategy in <5 min a week (free)

Ecomm Strategy

The Jevons Paradox

This 19th century lesson predicts the future of online sales and marketplace dynamics

Oct 13, 2024 • Pablo Renaud

Never underestimate the power of...

We travel from Colonial India to modern Memphis to uncover one of the most powerful forces in human nature (and business).

Sep 15, 2024 • Pablo Renaud

The Good Innovation

This is the story of an incredible business opportunity that didn’t seem like one.

Aug 12, 2024 • Pablo Renaud

When and why to change your ecommerce platform

In the previous edition, we explained what Vintage Ecommerce Syndrome is, and its symptoms in an online store. Today, let's see what we can do to cure…

Aug 12, 2024 • Pablo Renaud

The Focus Box Theory

Here’s a concept I love for its simplicity and depth. It can be applied to both business and life.

Aug 7, 2024 • Pablo Renaud

Invasive Species

We journey to remote places, trying to understand what is happening in the ecommerce landscape due to invasive species.

Aug 3, 2024 • Pablo Renaud

EcommLetter by Pablo Renaud

EcommLetter by Pablo Renaud

Get smarter about e-commerce —one story at a time. Join 6000+ eCommerce pros who read the go-to newsletter on DTC strategy, growth, and digital selling. Real insights, real success stories, and practical ideas to grow your brand and boost your profits.

The latest from

Main

Spanish Edition

The original EcommLetter, with 200+ weekly editions

About the author

Meet Pablo Renaud

DTC Ecommerce

The shopkeeper who outsold Shopify

A hidden wine shop near Real Madrid taught me more about DTC than any Ecommerce course ever could. Write down these 4 DTC lessons.

Jul 15, 2025 • Pablo Renaud

Growth Without the Burnout: What Triathlons Teach Us About Scaling Ecommerce

When your store suddenly takes off like a Tesla in Ludicrous Mode, you’d better have control systems in place. Going from “We’re doing okay” to “What…

Jun 23, 2025 • Pablo Renaud

Emotion sells. And sometimes, it saves lives.

There’s no “add to cart” button more powerful than a well-placed emotion. Let me show you a few examples that prove it.

May 11, 2025 • Pablo Renaud

Storytelling, heroes and digital brands

From ancient hunters telling tales around campfires to modern brands using narratives to captivate audiences, the essence of storytelling has always…

Oct 27, 2024 • Pablo Renaud

Ludicrous Speed

How many new things have you tried in your ecommerce business this last quarter? How many experiments have you conducted?

Aug 30, 2024 • Pablo Renaud

Join thousands of digital pros who read the go-to newsletter on ecommerce:

AI & Ecommerce

The Nano Banana Revolution: When Google Gives Your Product Catalog Superpowers

Forget everything you know about AI image generation. Google's new tool (Nano Banana) just solved ecommerce's biggest headache: turning one mediocre…

Sep 6, 2025 • Pablo Renaud

Delegating from the Deck Chair: Let COMET Grind While You Glide

Watching an agent-browser break a sweat is the perfect excuse to stay horizontal straight through Labor Day.

Aug 5, 2025 • Pablo Renaud

The Battle for the Browser (and the Future of Agentic AI)

Chrome rules the web today. But a new wave of AI-powered browsers is forming—and they’re coming for the throne. You’d better be ready.

Jul 25, 2025 • Pablo Renaud

Best IA prompts for ecommerce (I)

Discover how tailored AI prompts can revolutionize your e-commerce content strategy and drive better results.

Jan 26, 2025 • Pablo Renaud

Recommendations

EcommLetter

Pablo Renaud

Modern Freedom

Tim Denning

Understandably

Bill Murphy Jr.

The V Spot eCommerce Nearly News

The V Spot eCommerce Nearly News

Vinny O Brien

Masculine Mastery

Masculine Mastery

Imad

Ecomm Tech

Is it about experience or convenience?

I’ll share my “aha moment” while trying to get a coffee in an unusual place in Asia. Plus, a key question for you to ponder regarding user experience.

Sep 29, 2024 • Pablo Renaud

Ludicrous Speed

How many new things have you tried in your ecommerce business this last quarter? How many experiments have you conducted?

Aug 30, 2024 • Pablo Renaud

When and why to change your ecommerce platform

In the previous edition, we explained what Vintage Ecommerce Syndrome is, and its symptoms in an online store. Today, let's see what we can do to cure…

Aug 12, 2024 • Pablo Renaud

Drop your email here and join EcommLetter—it’s free:

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts