Archive - EcommLetter by Pablo Renaud

How the EcommLetter was born (a true story)

The brutally honest story of an online business collapse, and the systems that turned chaos into cash flow.

Jun 23 •

Growth Without the Burnout: What Triathlons Teach Us About Scaling Ecommerce

When your store suddenly takes off like a Tesla in Ludicrous Mode, you’d better have control systems in place. Going from “We’re doing okay” to “What…

Jun 23 •

May 2025

Emotion sells. And sometimes, it saves lives.

There’s no “add to cart” button more powerful than a well-placed emotion. Let me show you a few examples that prove it.

May 11 •

January 2025

Best IA prompts for ecommerce (I)

Discover how tailored AI prompts can revolutionize your e-commerce content strategy and drive better results.

Jan 26 •

October 2024

Storytelling, heroes and digital brands

From ancient hunters telling tales around campfires to modern brands using narratives to captivate audiences, the essence of storytelling has always…

Oct 27, 2024 •

The Jevons Paradox

This 19th century lesson predicts the future of online sales and marketplace dynamics

Oct 13, 2024 •

September 2024

Is it about experience or convenience?

I’ll share my “aha moment” while trying to get a coffee in an unusual place in Asia. Plus, a key question for you to ponder regarding user experience.

Sep 29, 2024 •

Never underestimate the power of...

We travel from Colonial India to modern Memphis to uncover one of the most powerful forces in human nature (and business).

Sep 15, 2024 •

Men wanted for hazardous journey

Did you know that 15 years ago, I went on a business mission to China with my brand and product, having no idea what to expect there? Learn what I found

Sep 7, 2024 •

August 2024

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts